The Framing Effect: Why We Prefer It When the Glass Is Half Full - SciTechDaily

Imagine that your doctor has decided that you need surgery. He could tell you that you have a 90 percent chance of surviving the operation. That probably sounds quite good. He could also tell you that you have a 10 percent chance of dying on the table. Even t…

Imagine that your doctor has decided that you need surgery. He could tell you that you have a 90 percent chance of surviving the operation. That probably sounds quite good. He could also tell you tha… [+9494 chars]

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